Born under the sun of southern France, UKR is more than just a clothing brand — it’s a vision, a mindset. Inspired by Mediterranean elegance, the bold confidence of luxury seaside towns, and the limitless ambition of youth, our brand is made for those who want to shine unapologetically.
Every piece we create carries the energy of our land — between sea and mountains, warmth and character. We started small, with big ideas and limited means, but one goal in mind: to reach the top.
UKR reflects a generation that no longer waits for a seat at the table it takes it.
If you wear UKR, you wear ambition, origin, and a strong identity.
And this is just the beginning
.
